Is your offline business losing customers to the eCommerce business model?

With the tremendous growth of eCommerce businesses, local offline stores are almost perishing. If not upgraded soon, it’s only a matter of time before your offline business or store is forgotten by customers.

With Softone’s effective Hyperlocal Marketplace creation strategies, not only can we establish your business online, but also create a boost in the local sales rate.

Ready to ride the new wave of online business? Contact the leaders in Hyperlocal Marketplace development today.

 

What is Hyperlocal Marketplace?

The Hyperlocal Marketplace is an online marketplace that connects the buyers and sellers of a particular geographical area and facilitates business.

In recent times, the on-demand near me delivery models, a.k.a Hyperlocal Marketplace models have gained prominence. Owing to the quick pace and surprisingly lesser delivery times, this form is attracting more and more users.

One of the best features of the on-demand near me delivery models is the ease of doing business on the platform. Thanks to the intuitive approach, this model ensures that businesses can serve local customers at a minimum time.

 

Concept Behind the Hyperlocal Marketplace Work

The main concept behind the Hyperlocal Delivery business model is to connect buyers and sellers belonging to nearly the same geographical location. The sellers can sell only in specifically targeted locations.

One of the prime criteria for the success of the Hyperlocal Delivery Business Model is speed. The merchants should be able to deliver the products as fast as possible to the customers.

Thus, this form of business is most suitable for perishable goods and other FMCG products. However, there is no hard and fast rule that sellers should only stick to those kinds of goods.

 

How does the Hyperlocal Marketplace Work?

There are four stages involved in the working of the Hyperlocal Delivery Business Model. The steps are mentioned below.

• The marketplace detects the location of the user and lists available sellers nearby.
• The user selects a product or seller from the list.
• The seller receives the order notification and payment (in the case of prepaid orders).
• The orders are then packaged and dispatched to the customer’s location.

 

The product has to be delivered at a minimum time to ensure the consumables remain fresh. 

 

Must-have Features of a Hyperlocal Marketplace

The on-demand near me delivery models need to have a wide range of modern features to ensure smooth service. Here are a few of them.

• Auto-detection of the current location of the user.
• A detailed listing of the sellers available nearby.
• Online and offline modes of payment.
• Product and seller reviews and ratings.
• Real-time order tracking and confirmation.
• Safety and Security of User Data.

 

How to Create the PERFECT Hyperlocal Marketplace?

By now, you must have understood what a hyperlocal marketplace is and its necessary features. Trends suggest that this business model has a very bright prospect in future.

While creating the perfect hyperlocal marketplace, one has to ensure that it runs on all devices and has cross-platform support. In addition, the model must have adequate security measures.

Softone implements the most effective designs coupled with cross-platform support and security. Ready to experience the power of a sophisticated hyperlocal marketplace? Just let us know.