The Indian textile and apparel market is estimated to reach $190 Billion by 2025-26.
This means a growth of more than 150% of the current market value at present, which is around $75 Billion.
If you are a fashion designer, this is a once-in-a-lifetime chance for you, to grow your business more than 100%.
Want to know how? Click here or read the entire blog.
The tremendous growth of the fashion and apparel industry is a surprise yet a cause of joy to many. With the advancement of eCommerce, the fashion and apparel industry has received a major boost. That being said, let us know the importance of eCommerce in the fashion industry and to the fashion designers.
What is Fashion eCommerce?
Fashion eCommerce refers to the buy and sell transactions of fashion goods online, specifically through eCommerce platforms.
We all know what eCommerce is. Specifically speaking, fashion eCommerce involves the eCommerce transactions of fashion and apparel products. The tremendous rate of growth in fashion eCommerce has created a livelihood for millions and has made this one of the most popular professions.
Also Read: Convert your Magento 2 Website into a Mobile App
Current Scenario of eCommerce Apparel Industry in India
When speaking about the importance of eCommerce in the fashion industry and to the fashion designers, it is imperative to talk about the current scenario.
As said earlier, the Indian textile and apparel market has a value of ~ $75 Billion. Although the pandemic has slowed down the growth, the apparel industry has shown optimistic signs of steady recovery owing to high demands.
For fashion designers and the ones related to the fashion industry, there is enthusiasm all around. In addition to the growing demands, several factors support the boost and make India the perfect platform.
- Government policies such as 100% FDI in textiles and other national schemes.
- The abundance of raw materials.
- Robust growth opportunities and availability of manpower.
How eCommerce can Help Fashion Designers Harness this Growth
The rate at which the eCommerce apparel India in the industry is growing, you can’t simply miss it, especially if you are a fashion designer. To make it simpler for you, we have listed the ways how eCommerce can help fashion designers grow their business.
- Provides a worldwide Platform
This has to be the primary importance of eCommerce in the fashion industry. With a proper eCommerce website, you get a platform to showcase your talents and creations not just to a handful, but to everyone across the world.
- Creates a Brand Name
Stats show that 81% of the customers need to rely on the brand they are buying from.
This can give us a clear idea of how important a brand name is. Thus, along with helping retailers grow their business, eCommerce assists in establishing a brand name.
- Boosts Sales (not just Locally)
Why stay limited to local sales? Open up to the world with your innovative products. For a talented fashion designer like you, the only way to showcase your products and sell to customers worldwide is by opting for eCommerce.
These were the points that portray the importance of eCommerce in the fashion industry and especially to fashion designers.
As a brilliant fashion designer, get ready to show your amazing creations to the world. Curious to know how? Just click here, and fill the form. We’ll be with you ASAP!