digital marketing Tag

ROI with Direct and Digital Marketing In today's business world, return on investment (ROI) is a crucial metric for any marketing campaign. The success of any organization is directly correlated to the ROI it receives. However, with the advent of digital marketing, traditional marketing techniques seem to have lost their significance. While digital marketing has indeed provided organizations with new ways to reach out to their target customers, it does not necessarily mean that traditional marketing is obsolete. In fact, combining direct marketing with digital marketing can maximize ROI in ways that digital marketing alone cannot achieve.     Direct marketing, which includes tactics...